Brazilian e-commerce hits 1 billion visits, but cross-border sellers get on board?
n the first half of 2020, every country in the world was affected by the Novel Coronavirus, and the economy was more or less hit hard. In this case, but gave birth to the development of e-commerce industry. During the COVID-19 pandemic from March to May, Brazil's e-commerce industry made considerable progress. Brazil's main e-commerce sites received 1 billion visits in May compared to February, an average increase of 51%. Here are the product growth figures for Brazil's e-commerce industry: Electronics +136.72%, fashion +95.27%, furniture +85.39%, pets +65.56%, food +61.40%, cosmetics +40.80%, educational books +11.69%.
It can be seen that the fastest-growing product categories in Brazil's e-commerce industry are furniture, electronic products, fashion and so on. For many profit-seeking cross-border sellers, it is clear that emerging markets such as Brazil, which accounts for 40% of e-commerce transactions in Latin America, offer more opportunity and growth than near-saturated markets in the US and Europe. With obvious advantages of consumer dividend and flow dividend, it is a huge blue ocean market worth digging gold for Chinese e-commerce sellers. Taking advantage of the current Brazilian cross-border e-commerce market is not saturated, there is a huge potential for development, cross-border sellers, if you want to "get on the bus" can be as soon as possible!
Today we take a look at some of the dominant e-commerce platforms in Brazil, where sellers choose the right platform for their products based on their target audience and their own conditions.
1. AliExpress
The most popular cross-border ecommerce platform among Brazilians is AliExpress, which is owned by China's Alibaba. 23.9% of Brazilians who shopped on cross-border e-commerce in the past 12 months chose AliExpress. In order to meet the demand of consumers, AliExpress announced in May 2019 that it launched the Global AliExpress Worry-free Logistics - Priority mode in Brazil, shortening the delivery time to one month. On September 6, 2019, AliExpress teamed up with Ebanx to open Brazil's first physical experience store at Mueller Mall in Curitiba, where consumers can experience aliExpress's technology products such as Xiaomi phones. Correios will take care of the delivery after consumers order.
2, WISH
Wish, in second place, is based in the US but also offers a large number of Chinese products on the platform, such as electronics, clothing, cleaning products, etc. Wish, like AliExpress, does a good job of understanding consumer habits, and the two can be highly competitive by tailoring everything from product mix to payment methods for Brazilian consumers.
3. B2W, the largest local e-commerce platform in Brazil
Founded in 1999, B2W is an established e-commerce enterprise in Brazil. It is also the local platform with the largest traffic volume in Brazil, competing with Taobao and JINGdong in China. B2W has a complete portfolio of e-commerce brands, Americanas, Submarino, Shoptime and other three brands, which respectively focus on different categories such as electrical beauty, science and technology, culture, innovation, entertainment and household daily, covering almost all Brazilian consumer groups with low degree of customer overlap. B2W's advantage lies in its large market, large traffic, combination of online and offline and advantages of localized operation language, etc. It is more trusted by consumers and supports installment payment. B2W pays the seller in full.
4. Mercado Libre
Mercado is the largest online shopping platform in Latin America. Founded in 1999, headquartered in Argentina. In 2017, Mercado Libre had more than 250 million registered users and $11.7 billion GMV. The main categories of Mercado Libre platform are electronic products, clothing, shoes, bags, sports, home, gardening, mother and baby, toys, auto parts and books. Maxtor also provides payment, logistics, advertising and classification services. At present, Makduo is not open to Chinese sellers for a long time, and the entry requirements are relatively high, and sellers are still in the exploratory stage.
5. Shopee Platform (Shrimp skin Brazil site)
Shopee.com.br is the Brazilian site of Shopee. Shopee, founded in 2015, is headquartered in Singapore and has offices in Hong Kong, Shenzhen and Shanghai. In 2019, Shopee officially launched Brasilia and opened to some sellers.
6. Amazon Platform (Amazon Brazil)
Amazon's Brazilian site, which launched in 2012, was not open to the public at first, but only for Kindle books. In 2017, Amazon began allowing third-party sellers to offer electronics to Brazilian consumers.
