The state of e-commerce in Latin America.
We interviewed 20,000 citizens from 18 countries to understand how Latin Americans use e-commerce in their daily lives. Although business-to-consumer (B2C) sales in the region reached US$47 billion in 2015, Latin America only accounts for 2% of global B2C spending, well behind its share in global GDP (7%) and international trade in goods (6%), according to the 2017 Trade and Integration Monitor.
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